Aug 03, 2022
In Welcome to the Cars Forum
"Online order, offline pickup; order today, pick up tomorrow", through the pre-sale system to sell orders, on the one hand, zero inventory and extremely low loss can be achieved. We know that a large part of the cost of fresh food business lies in the high loss rate. On the other hand, through group buying to gather demand, compress the distribution level in the circulation process, and finally realize the "cost-effective" products supplied to consumers in the form of C2M, attracting more traffic to enter. The most valuable thing is that, unlike traditional e-commerce companies that have “high randomness in consumption, low loyalty, and difficulty in tracking and repurchasing”, community stores and “group leaders” naturally have their own trust and endorsement because of the accumulated customer relationship for many years. It is possible to achieve b2b data almost zero-distance contact with consumers (the more the market sinks, the more obvious it is). Therefore, it is really appropriate to start with the high-frequency consumer goods such as grocery shopping, and use the consumer trust of the community store as an endorsement to guide traffic for your online platform. But the deeper reason is that Internet e-commerce urgently needs new growth points, it needs to have a deeper connection with consumers in this "last mile" to enhance consumption stickiness, and it needs to further expand the business boundaries of the Internet. After 20 years of rapid development, Internet e-commerce has robbed about 20% of the offline traditional retail market. However, from the perspective of the industry life cycle theory, it has already entered a stable and mature period. The characteristics of this period are: the business model is mature. , The industry competition tends to be stable, the growth rate stabilizes or declines, and the development of new users and new products is more difficult.