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Village live Fun & entertainment
Jul 28, 2022
In Welcome to the Cars Forum
Although Double Eleven is already a large-scale shopping carnival involving almost all people, the potential of the offline market and sinking market still needs to be further explored. At the Tmall Double 11 press conference last year, Jiang Fan said that nearly 100 million new users came from the sinking market. Judging from the competition between the big e-commerce giants for the sinking market in the past two years, the drop-off market that needs to be further explored will also become the user increment for Double Eleven to seek growth. There are user increments, and brand increments are also needed to undertake diversified consumer demands. Small data shows that this time, 360 new brands have won the first place in the sub-category in terms of turnover, which is the highest in history. More than 26 of this year's Tmall 618. This also means that more diverse and personalized products can attract b2b data and meet the new and diverse needs of more consumers. Driven by the dual engines of user increment and brand increment, Double Eleven may be able to get out of fatigue and doubts, and usher in a new outbreak in the new cycle. To sum up, in addition to the beautiful sales data, the realization of a win-win situation for platforms, merchants, users and related industries is what people are happy to see on Double Eleven. The 12-year-old Double Eleven has created miracles one after another, and it is inevitable to fall into a bottleneck on the road of development. Many platforms have recognized this and began to reform and innovate. In the new development cycle , the next Double Eleven may have a different national carnival! Author: Guo Fu's sister; official account: Rong Caijing, urban business new media, regional economic linker, and the place to discover industrial trends.
Finally, User Increment and Brand Increment Are the Future Increments content media
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