Enhanced Brand Content (EBC) and Premium A+ Content (PAPC) on Product Detail Pages (PDPs) are also key elements of branding for registered sellers and suppliers, Waller said. The Industry Email List former is available at no additional cost while PAPC, which unlocks additional media-rich options, involves an additional investment. “Brands can bring their Industry Email List product differentiation to life in a very brand-centric way [on these pages] because it can be custom images and it can show the product being used,”
Waller said. “A brand can say not only 'what is Industry Email List my brand identity?', but also 'how does this product fit into your life?' And that's why… we suggest Industry Email List using style images to really bring this product to life and communicate the brand personality. Amazon posts “This is a relatively new format in which brands can interact with Amazon shoppers,” Waller explained. “
And now, because it's in beta, it's actually free. So Industry Email List if you're on Amazon, you have media running, please make sure you check out [Amazon Posts]. » Waller praises the posts as a great opportunity for brands to echo their existing social media campaigns, as they use the same creative elements. "Because of where these ads, and not ads, but where Industry Email List those placements are served, they will create brand differentiators because they can land directly on your PDP or your competitors' PDP," said Waller said.