The classification of social currency is rarely discussed, and this article tries to make a simple classification: cumulative social currency (appearance, talent, education, social status, gender) and temporary social currency ((at a certain moment) mood, geography, doing thing).
The general application scenarios of accumulated social currency focus on "who to chat with", while the temporary social currency focuses on "what to chat with".
Guiding users to produce valuable behaviors also makes a big difference. The former is: add friends, follow; the latter is: instant chat (generally refers phone number list to private, group, and voice, video), comment, like.
The full text is mainly divided into the following parts (only about temporary social currency):
The case for temporary social currency
Two elements of temporary social currency
1. The Case of Temporary Social Currency
Community (most modules); "Shake" and "Drift Bottle" in WeChat; Soul Matching and Voice Matching in SOUL; 0305 (APP); Boring Cafe in Probability Theory (APP), 3-minute trial chat station...
2. Case Analysis
1. WeChat "Shake": Guiding behavior does not match
After using the "Shake Shake" function to match a user, guiding the user's behavior should be instant chat, rather than saying hello and applying for friends.
Functional effect (value): Two bored users (in the same state at the same time) in the building software at the same time.
Corresponding to temporary social currency: at the same time, in the same state, and the distance in kilometers at the moment.