process, many of our leads are still in the discovery phase , that is, they are in the early stages of investigating their problem. Therefore, they are not yet ready to receive product offers, but we have to help them to know more about their need. Here inbound selling intersects with content marketing , since many times the way to help them will be clipping path service through materials such as guides, infographics, e books, etc. It is also important to know how to reach potential customers through their preferred channels (email, telephone, social networks...). If everything goes well, at the end of this phase
we will have managed to convert our lead into a qualified lead. 3) Explore In this phase, the sales representative engages in a conversation with the customer to help them better understand their problem and explore different possible solutions. The sales agent must be in control of the conversation, but always listening to the customer and empowering them to make their own decisions. The way to approach this conversation is to start from the client's challenges and objectives and introduce our brand as a possible solution to them. We must propose plans that are aligned with the client's needs and times.
Here we can also use content marketing , offering more specific materials such as comparative tables, case studies or testimonials. We can also start talking about budgets. The ultimate goal of this phase is to convert the qualified lead into a real sales opportunity. 4) Orient In inbound selling, the sales agent positions himself as an expert on the client and their needs. Therefore, to close the sale, we have to guide and advise the client. In the last stage, the agent advises the client on how to apply the brand's solution to their particular circumstance. Customers need to know how